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Course Description

Generative AI is changing what is possible for digital media, and the creative professionals who master it will be able to create personalized content with the scale and speed required to make an impact. This applied course is designed for digital media professionals, including graphic designers, art directors, industrial designers, and anyone interested in learning how generative AI can be used to create and enhance content, personalize design elements to target specific audience segments, and optimize content based on feedback and analytics. This course will also prepare you to navigate the ethical, compliance, and risk aspects of generative AI. Students will use generative AI to personalize content, develop a plan to reach specific audience segments, and use data to continuously adapt in the rapidly evolving world of digital content.

Learning Outcomes

By the end of this course, students will be able to:

  • Create new content or enhance existing content using generative AI tools.
  • Optimize content based on customer feedback and analytics.
  • Develop a plan to manage the ethical, legal, and business risk posed by the use of generative AI.

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Prerequisites

Participants in this course will need to purchase Midjourney Basic Plan for $10/month, and either ReCraft Basic Plan for $10/month or Vizcom Professional for $49/month at an additional cost to the learner.
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Enroll Now - Select a section to enroll in
Section Title
Generative AI for Content Creation
Type
Online/Asynchronous
Dates
Sep 23, 2025 to Nov 04, 2025
Course Fee(s)
Tuition non-credit $1,500.00
Drop Request Deadline
Oct 07, 2025
Transfer Request Deadline
Oct 07, 2025
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