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Course Description

For companies whose market success is driven by technological innovation, the ability to navigate and lead strategic product development is invaluable. This course equips students with the knowledge and skills needed to expand the product portfolio in the marketplace of groundbreaking new products. Students will explore the latest trends in product development, including the use of AI-augmented tools, digital twins, and sustainable technologies. By examining cases from top-tier product development organizations, students will learn how to foster a culture of efficient innovation. The course also explores critical success factors and potential barriers to the commercialization of advanced products and systems, emphasizing the importance of product development managers in steering product strategy and leading development teams.

Learning Objectives

By the end of this course, students will be able to:

  • Create product development processes that incorporate sustainable practices, lean principles, risk management, and regulatory compliance
  • Evaluate applications to inform product development such as AI-augmented tools, digital twins, and other leading-edge trends in product development
  • Compare product development life cycles across key industries for opportunities, key requirements and challenges
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