RITC-PHMS-789 - Special Topics: Generative AI for Content Creation
Course Description
Generative AI is changing what is possible for digital media, and the creative professionals who master it will be able to create personalized content with the scale and speed required to make an impact. This applied course is designed for digital media professionals, including graphic designers, art directors, animators, and anyone interested in learning how generative AI can be used to improve existing workflows and brand management. Students will learn how to use generative AI to create and enhance content as well as personalize design elements to target specific audience segments and optimize content based on feedback and analytics. This course will also prepare you to navigate the ethical, compliance, and risk aspects of generative AI. Students will use generative AI to personalize content, develop a plan to reach specific audience segments, and use data to continuously adapt in the rapidly evolving world of digital content.
Learning Outcomes
By the end of this course, students will be able to:
- Create new content or enhance existing content using generative AI tools.
- Optimize content based on customer feedback and analytics.
- Develop a plan to manage the ethical, legal, and business risk posed by the use of generative AI.
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Prerequisites
This is a credit-bearing, graduate-level, non-matriculated course. While all are welcome to enroll, this course was designed for working professionals in advertising, marketing, and design who wish to advance their careers and expand their expertise.