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Course Description

By the end of this practice-centered course, students will acquire a complete toolkit for executing media projects across platforms. Students will engage in hands-on practice using cutting-edge industry tools to optimize digital assets, successfully manage a brand, and deploy a variety of cross media workflows. By designing business strategies for asset management, and image optimization, students will create an effective cross media workflow to ensure their teams’ media assets have the versatility to function in a variety of distribution channels.

Learning Outcomes

Students will be able to:

  • Optimize management of a collection of digital media using a range of software applications
  • Connect users to assets using common metadata schema.
  • Evaluate a variety of digital content management systems in a business context.

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Prerequisites

This is a credit-bearing, graduate-level, non-matriculated course. While all are welcome to enroll, this course was designed for working professionals in advertising, marketing, and design who wish to advance their careers and expand their expertise. 

 

 

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Enroll Now - Select a section to enroll in
Section Title
Cross Media Workflow
Type
Online/Asynchronous
Dates
Sep 09, 2024 to Oct 23, 2024
Delivery Options
Online  
Course Fee(s)
$1500 Tuition is payable after registration. credit (3 units) $0.00
Available for Credit
3 units
Drop Request Deadline
Sep 11, 2024
Transfer Request Deadline
Sep 11, 2024
Section Notes
Students who enroll in this course are attesting that they have a bachelor’s degree.
Section Title
Cross Media Workflow
Type
Online/Asynchronous
Dates
Nov 04, 2024 to Dec 18, 2024
Delivery Options
Online  
Course Fee(s)
$1500 Tuition will be billed after registration. credit (3 units) $0.00
Available for Credit
3 units
Drop Request Deadline
Nov 06, 2024
Transfer Request Deadline
Nov 06, 2024
Section Notes
Students who enroll in this course are attesting that they have a bachelor’s degree.
Section Title
Cross Media Workflow
Type
Online/Asynchronous
Dates
Jan 27, 2025 to Mar 07, 2025
Delivery Options
Online  
Course Fee(s)
$1500 Tuition will be billed after registration. credit (3 units) $0.00
Available for Credit
3 units
Drop Request Deadline
Jan 29, 2025
Transfer Request Deadline
Jan 29, 2025
Section Notes
Students who enroll in this course are attesting that they have a bachelor’s degree.
Section Title
Cross Media Workflow
Type
Online/Asynchronous
Dates
Mar 26, 2025 to May 07, 2025
Delivery Options
Online  
Course Fee(s)
$1500 Tuition will be billed after registration. credit (3 units) $0.00
Available for Credit
3 units
Drop Request Deadline
Mar 28, 2025
Transfer Request Deadline
Mar 25, 2025
Section Notes
Students who enroll in this course are attesting that they have a bachelor’s degree.
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