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Course Description

Esports events are a chance for esports teams to compete against each other and put to use the skills they’ve been practicing. These events, such as tournaments, are a key part of the esports community, but putting on a successful event takes a lot of care and consideration. In this course, you’ll learn everything that goes into developing and running a successful esports event and even put together your own live esport event.

Is This Course For You?

This course was designed for educators, coaches, community leaders, and esports enthusiasts with at least a high school reading and writing level and an interest in esports. To take this course, you must have foundational knowledge about esports, including an awareness of games and gaming platforms. If you don’t have this foundational knowledge, we recommend taking at least the first two core courses in the Esports Coaching Mastery Certificate, the Fundamentals of Esports and Coaching Fundamentals.

What You’ll Learn

This course focuses on the planning and execution of esports events, from local and scholastic competitions to major tournaments and conventions. Throughout the course, you’ll learn the complexities and details involved with event logistics, marketing, and AV/IT production and have an opportunity to apply those skills in a live event.

How You’ll Learn

This eight week course is fully online with synchronous sessions that include lectures, event planning exercises, analyzing case studies, and more. You’ll participate in activities including planning and organizing a simulated esports tournament and developing a marketing and promotion strategy for an esports event as part of this course. All of your coursework will culminate in a final project where you will execute an actual live esports event to demonstrate the effective event management skills you have learned throughout the course.

Skills You Walk Away With

By the end of this course, you will be able to:

  • Understand the intricacies of esports event management including venue setup, tech integration, and tournament production.
  • Plan, market, and execute successful esports events.
  • Be more proficient in esports event production and logistics, including run-of-show and AV and technology needs.
  • Analyze case studies of successful esports events.

Applies Towards the Following Certificates

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